Privacy Statement

Ambu is committed to protecting your personal data and privacy. We are committed to complying with all applicable personal data protection laws. This Privacy Policy describes the ways in which information about individual persons may be collected, used, disclosed, transferred and stored by Ambu.

Ambu may at any time change, modify, or otherwise update this Privacy Statement without prior notification. The latest applicable version can be accessed at all times.

1. Data controller

Ambu A/S is the data controller of your personal data.

The Corporate Legal Department holds Ambu’s data protection compliance program. You may contact the compliance officer at the following address: 

2. Personal data collected:

You will always be informed when we collect personal data about you. Ambu may collect personal data, for instance, your name, e-mail address, city and country of residence, personal identification number, your Health Care Professional (“HCP”) ID number (or similar), IP address and product interests. In connection with the submission of your data it will always be stated whether the submission is voluntary or necessary for completing the desired action.

Your personal data is collected in one or several of below cases:

  • When you use our website or local Ambu websites
  • When you sign up for our newsletter or give your contact information to receive invitations, product information or special offers
  • When purchasing our products
  • When filling out a customer satisfaction questionnaire

If you use your email address in more than one of the above cases, your personal data will only be collected and registered in one place. This way your information is already stored, and you should not receive the same marketing material from Ambu more than once.

3. Use of your personal data

Ambu uses the personal data you provide to:

  • Enable contact with regards to collaborations
  • Statistics
  • Sign-ups for newsletter
  • Send-outs of marketing material
  • Other marketing initiatives
  • Store your personal preferences 
  • Send you service communications through email or text messages

Please note, that we will only use your personal data to send marketing material if you have given your explicit consent, unless legislation allows us to contact you without your prior consent. 

Ambu keeps statistics about which areas of the site our users visit, and which products the users prefer. We use data about how our users navigate, and from that we try to improve the website. Your IP address will be registered in this process. We are however not able to see where you come from or where you are going on the internet after you leave our site. We do not sell or otherwise disclose information about how our user navigate and use our website. We do not sell or disclose information about your purchase history to third party.

4. Who Ambu might share your personal data with

In order to provide you with the best possible service your personal data will be shared between the group entities as listed below to the extent necessary to enable effective and personalized support, assistance, sale and contact for marketing purposes.

Group Entities: Ambu A/S, and Ambu group companies and subsidiaries: Invendo Medical GmbH (Germany), Invendo Medical Inc. (Germany), Ambu Australia Pty.Ltd., Ambu Ltd. (UK), Ambu Sarl (France), Ambu B.V. (Holland), Ambu India Private Limited, ETView Ltd. (Israel), Ambu s.r.l. (Italy), Ambu KK (Japan), Ambu Ltd. (China), Ambu (Xiamen) Trading Co. Ltd.(China), Ambu Sdn. Bhd.(Malaysia), Firma Ambu S.L. (Spain), Ambu GmbH (Germany), Ambu Inc. (USA), King Systems Corp. (USA).

Your personal data is disclosed to partners of Ambu who deliver services on behalf of Ambu (data processor), for example in relation to send-outs of newsletters, invitations to events, product information, and special offers. These partners only process the personal data on behalf of Ambu and in accordance with the instructions of Ambu.

Some data relating to your purchase of a product, including your contact information and which products you have purchased or shown interest in will be shared with your local distributor. Please see list of Ambu distributors.

In the case of a re-organization, full or partial sale of the Ambu, any disclosure in such connection will be in accordance with current legislation for the processing of personal data.

Your personal data will apart from the above mentioned situations not be sold, shared or otherwise distributed to third parties without your consent, except where Ambu is required to do so because of an applicable law, court order or governmental regulation, or if such disclosure is otherwise necessary in support of any criminal or other legal investigation or proceeding here or abroad.

5. Transfer to third countries

Your personal data will be transferred to third countries, including USA. Ambu have entered into EU standard contractual clauses in order to ensure that sufficient safeguards with respect to the protection of the privacy and fundamental rights and freedoms are applied. For more information, please contact Ambu.

6. Deletion of your personal data

Ambu will delete your personal data when we no longer need to process them in relation to one or more of the purposes set out above in section 3. However, the data may be processed and stored for a longer period in anonymized form.

7. Security

We have implemented security measures to ensure that our internal procedures meet our high security policy standards. This website has security measures in place to prevent loss, misuse or alteration of the information under our control. Accordingly, we strive to protect the quality and integrity of your personal data. Any patient information will only be processed in pseudonymous form.

8. Cookies

Ambu uses cookies. You can read more about the use of cookies in our Cookie Policy.

9. Links to other websites etc.

Ambu’s website may contain links to other websites or to integrated sites. We are not responsible for the contents of the websites of other companies or for the practices of such companies regarding the collection of personal data. When you visit other websites, you should read the owners' policies on the protection of personal data and other relevant policies. On some Ambu websites you will find forums, message boards, news groups etc. The information you may disclose in these areas becomes public, and you should always exercise caution when disclosing personal information.

10. Your rights

You are at any time entitled to be informed of the personal data about you that we process, but with certain legislative exceptions. You also have the right to object to the collection and further processing of your personal data. Furthermore, you have the right to have your personal data rectified, erased or blocked according to the rules. Moreover, you have the right to receive information about you that you have provided to us, and the right to have this information transmitted to another data controller (data portability).

If you want us to update, amend or delete the personal data that we have recorded about you, wish to get access to the data being processed about you, or if you have any questions concerning the above guidelines, or if you wish to appeal against the processing of your personal data you may contact us by using e-mail:

Further, you always have the right to lodge a complaint to the Danish Data Protection Agency (Datatilsynet), Borgergade 28, 5., 1300 København K or similar EU data protection authority within your country/jurisdiction: